Our Founder Matt was invited to join a discussion panel at the ‘Mumbrella Audioland Virtual’ event last week entitled ‘How to do Advertising the Right Way: The Commercial Opportunities in Audio’.

Matt was super excited to talk about Personalisation and the opportunities it creates for the craft of Bespoke Brand Music Composition.

“The ability to tailor bespoke music to individual consumers is mind blowing really, and an obvious way to help curb advertising avoidance. It won’t be long until there are algorithms that will allow us to do this. There is almost an inevitability about it”.